Real fruits of digital selling come when you have "Closed loop Marketing" - Digital Intent

PHARMA HEALTHCARE BIOTECH DIGITAL NEWS & VIEWS

Monday, 25 September 2017

Real fruits of digital selling come when you have "Closed loop Marketing"



Digital sales channels provide a powerful avenue of approach for pharmaceutical sales reps trying to convince doctors of the value of their products.
Most pharma sales forces have already made the dive deep into digital.Digital tools can be relatively prosaic, such as the iPad, which is now commonly used in sales. But even more potent for pharma companies is customer relations management (CRM) software that enables more comprehensive oversight of sales channels.


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