Around 20% of Pharma Brands moving to digital Media spend to point-of-care - Digital Intent

PHARMA HEALTHCARE BIOTECH DIGITAL NEWS & VIEWS

Tuesday, 24 October 2017

Around 20% of Pharma Brands moving to digital Media spend to point-of-care



Between 10% to 20% of pharmaceutical brands are shifting their spending away from digital media to digital point-of-care hosted by doctor's offices or hospitals, according to a new analysis conducted by ZS Associates.

One reason why drugmakers may be shifting their digital spending to point-of-care is the tactic's perceived effectiveness.And so this reported shift in digital ad spending may be one reason why investors have suddenly become so interested in the point-of-care market.



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