Indian Pharma Companies behind in the race of Digitisation

Global advisory firm, EY today launched its latest report - 'Reinventing pharma sales and marketing through digital in India', complied based on discussions with over 15 leading pharmaceutical companies and hospital chains in India. 

EY's Digital maturity Index (EYDI), a five-step digital maturity framework, showed that Indian pharmaceutical companies lag behind in their digital journey when compared to their global counterparts.

The five stages of digital maturity are beginners, conservative, explorers, practitioners and disruptors.

Of the surveyed companies, nearly 53 per cent are still in the "beginners" stage while 40 per cent are in the "conservative" stage, and 7 per cent have moved toward the "explorers'" stage.

There is a need to move away from the traditional 'increase feet on street' strategy to multiple touch points across digital platforms, he said. 

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