Here are the 6 biggest trends.
1. Better
patient communication
Patient
portals, apps and online communities are increasingly commonplace. The second
and third generations of this technology should help improve customer
experience.
2. Providing services, not just drugs
Pharma
companies have always engaged with the end consumer but digital technology
ultimately promises much greater scale.
3. Improving diagnostics and adherence
The concept
of the connected human being given personalised care and improved diagnostics
is one long foreseen by science fiction. Since wearables entered the market,
the idea of ongoing measurement has seemed less fanciful.
4. Better
sales practices
Increasingly,
pharma companies are using digital technology (both customer facing and
back-of-house) to provide this. CRM systems can achieve a
single customer view and digital communication channels can
provide access to samples and resources (for HCPs and patients).
5. R&D and supply chain efficiency
A common
theme in the digital
transformation of any industry, the digitization of the supply
chain represents a security risk to pharma but is a necessary step in meeting
raised expectations from all parties.
6.
Real-world data and drug development
The
proliferation of health analytics solutions has implications for drug
development, too. Manufacturers will have access to much more real-world data
and this will undoubtedly assist in understanding the effects of a drug.
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