In continuation to
its commitment to patient-centricity & digitization, Cipla announces the
launch of 2 digital assets; one aimed at healthcare professionals & the
other at patients – Ciplamed & Breathefree respectively.
.
The all new Ciplamed is a uniquely designed comprehensive
medical portal for healthcare professionals, available as a mobile app (Android
& iOS) and a mobile-responsive website. Ciplamed offers a range of
scientific resources such as eCMEs, infographics, presentations, medical
news, patient education material and much more across specialities to keep oneself
updated with the new advances in the medical field.
While the nation encounters a steady rise in breathing
related problems, people are seeking credible & vital information on their
disease conditions & its management.
Kiran Pai, Head Digital Marketing, Cipla, "Simplified content
& great user interface is the hallmark of new age digital education
platforms & we have tried to do just that with Ciplamed & breathe free
platforms. Needless to mention that both platforms are mobile responsive to
fuel consumption across the mobile first segment."
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