Cipla's Digital Transformation Continues: Launches 2 Digital Education Platforms - Digital Intent


Saturday, 16 December 2017

Cipla's Digital Transformation Continues: Launches 2 Digital Education Platforms

In continuation to its commitment to patient-centricity & digitization, Cipla announces the launch of 2 digital assets; one aimed at healthcare professionals & the other at patients – Ciplamed & Breathefree respectively.
 The all new Ciplamed is a uniquely designed comprehensive medical portal for healthcare professionals, available as a mobile app (Android & iOS) and a mobile-responsive website. Ciplamed offers a range of scientific resources such as eCMEs, infographics, presentations, medical news, patient education material and much more across specialities to keep oneself updated with the new advances in the medical field. 

While the nation encounters a steady rise in breathing related problems, people are seeking credible & vital information on their disease conditions & its management.
Kiran Pai, Head Digital Marketing, Cipla, "Simplified content & great user interface is the hallmark of new age digital education platforms & we have tried to do just that with Ciplamed & breathe free platforms. Needless to mention that both platforms are mobile responsive to fuel consumption across the mobile first segment."


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