CVS and Aetna merged in a deal valued at $69 billion. CVS valued Aetna
at $207 a share and combines a large pharmacy and retail footprint with
pharmacy benefits and insurance.
The rough plan is to use CVS' physical and digital footprint to provide
more last mile services in healthcare. Aetna is a direct pipeline to insurance
payments and the network of health care pros.
One of the core benefits pitched by CVS CEO Larry Merlo was better use
of data and analytics. Aetna has had a solid analytics architecture for years
and has focused on reducing fraud. CVS is using its Minute Clinics and pharmacy
benefits data and combining it with its retail touch points.
Merlo will also improve
consumer engagement by marrying physical and digital touch points with a
broader use of data and analytics capabilities to inform health care
decision-making and help patients navigate the complex health care system.
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