SAP’s global vice president of
life sciences, Joe Miles indicates that customer centricity and the
rise of an Amazon-style digital supply chain will lead to healthcare and life
sciences organisations competing as an ecosystem.
Life sciences companies are
already accustomed to collaborating with external partners in R&D,
manufacturing and supply chain management – but digitalisation is moving these
partners ever closer.
Digital supply
chain and smart factories mean that supplier networks could either operate at
very small, or very large, scale, to match the needs of a few patients or large
cohorts.
It also
highlights some of the drivers behind the digital revolution – more than 75% of
patients expect to use digital services, and the cost of implementing them has
fallen drastically.
The proliferation
of electronic devices on the market has also led to this increased digitisation
of healthcare.
Digital
communication allows the creation of collaboration, not just between two
organisations, but several different stakeholders in the healthcare space.
Whether or not it’s Amazon that does the disrupting, the digital revolution has set Darwinian forces in motion – and pharma must evolve, and sharpen all areas of operation in order to survive.
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